scenario thinking, coronavirus and uncertainty

The announcement of the arrival of a global pandemic related to the Covid-19 disease has thrown the leadership of many organizations into a period of high uncertainty.  Uncertainty can be managed and not just feared.  A report that shows how this can be done using the full tool kit of scenario analysis is provided here. Suggestions on "playing" with the scenarios to spur thinking are here.  For our ideas on mapping the future coming out of the pandemic go here.

Over the next several months, we will monitor the emerging environment and market developments and issue updates to this report.  We welcome your ideas as well via email.